Avela. 4 months designing a calm daily ritual for mood tracking and journaling.
- 4 months
- Product design engagement
- 2 daily check-ins
- Morning preparation · Evening reflection
- Premium + AI
- Built into the core journey
Overview
A mobile mood tracking and journaling app for everyday self-reflection.
Avela combines guided journaling, daily mood check-ins, affirmations, inspiration cards, mood insights, streaks and personalised reflection flows in one calm, approachable product.
The challenge
Journaling is easy to start and hard to keep up. A blank page, too many questions or a sense of obligation are enough to make people stop.
The challenge was to make reflection feel easy enough to become part of a daily routine: encourage people to check in morning and evening and notice their patterns, without pressure or complexity.
What I owned
I shaped the complete mobile experience, from daily reflection flows and journaling interactions to mood insights, Premium features and AI-assisted journeys. My focus was a consistent emotional tone across the app, so every interaction feels simple, supportive and personal.
How I approached it
I built the day around two short moments: a morning check-in to prepare for the day and an evening reflection to close it.
Each moment starts from the Today screen with one clear action, then guides the person through a few focused steps and ends with a short daily summary.
Key decisions
Guidance instead of a blank page
Prompts, affirmations and inspiration cards give every entry a starting point, and voice input makes it possible to reflect without typing.
Progress without pressure
Streaks and a gentle completion screen celebrate consistency, while a missed day never feels like a failure.
Premium that adds, not blocks
Personalised prompts, AI reflection analysis and mindful reminders extend the core experience, which stays simple and free to use.
Outcome
- 01Morning and evening reflection flows with guided journaling.
- 02Mood tracking, streaks and weekly insights.
- 03Affirmations, inspiration cards and personalised content.
- 04Premium and AI features integrated into the core journey.
